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The era it defined is long since over, but the influence it had on gaming remains. Players often moved on when the newness wore off, and the landscape for low-barrier social and mobile gaming became (and remains) highly competitive. The company still makes dozens of games, including some licensed products, for mobile, Facebook, and the Web, but FarmVille, Words with Friends, and other popular Facebook gaming titles proved to operate mostly as fads. Ars' own Kyle Orland even wrote a book about it way back in 2011.īy 2013, however, Zynga's dominance had waned. It made both Facebook and Zynga a ton of money in the process and laid out a template that future games could follow. Within six months, FarmVille reportedly reached 73 million monthly users, making it far and away the most popular game on Facebook. Zynga’s original farming simulation game FarmVille will be shut down at the end of this year after over a decade, the company announced Monday.The game launched in 2009 and was one of the first games credited with driving players to Facebook Gaming during Facebook’s early days of building out the platform. But mockable or no, it changed the gaming world.

Even from its launch, FarmVille was a joke among more dedicated video game players, garnering derision for its gameplay, its gated, microtransaction-heavy mechanics, and for being on Facebook.